Head of Brand Activations H/F

Member of the Motul Global Leadership team and reporting to Motul’s Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image, oversees Motul’s communication strategically & operationally through 4 main pillars:

Responsible for the elaboration and the management of the partnerships strategy within the Motul Group. In collaboration with the different stakeholders (Brand & Comm team, BUs, R&D, Product, CoE Market, Chief Business Officer) he/she designs, plans, implement and report on Brand Activations to support the company’s strategic objectives.

Managing a team of 4/6 people , the Head of Brand Activation is responsible for the strategy and implementation of Motul’s communication and business strategic plan :

SPONSORSHIP & PARTNERSHIPS

With the support of a Sponsorship manager:

Build & Implement Sponsoring & Partners (incl. OEM) Strategy:

• Define a new Motul partnership territory inline with the brand narrative (brand strategy) and business strategy
• Benchmark, identify and source the right strategic partners to meet the brand and company’s objectives.
• Build , answer, nourish and coordinate a network that can feed the brand partnership territory
• Negotiate, contractualize, deliver, monitor and align Motul’s & partner’s benefits for each sponsoring deals.
• Coordinate with Stakeholders the implementation of these benefits into concrete 360°activation plans throughout the year
• Transmit, delegate & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D…) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart and yearly assess the outcomes
• Set up a ROI approach and the appropriate tools to mesure & monitor
  
  
  

Brand representation:

• Represents the Motul brand across the world in the motorsport sector
• Point of contact for all the sponsoring global activities
• In charge to rollout the right opportunities to the right stakeholders within the group
• Guide and challenge the BUs approach and initiatives on the partnerships
  
  
  

EVENTS & ACTIVATION

With the support of an Event manager and an Event coordinator:

Manage strategically and operationally all gold event (corporate) happening in the world:

• Plan, manage & coordinate all activations involving Motul presence in External gold event worldwide (MotoGP, Dakar, WEC, Retromobile, …)
• Build and Coordinate with Stakeholders the implementation of all the activation plan before, during and after the event (Team members, product dept., R&D, BUs,…)
• Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth on same events
  
  
  

Profil

Education / Qualification: MASTER DEGREE MARKETING / Business School or equivalent/ Sport Marketing is a plus

Experience needed: 12 Years + of experience with at least 5 years experience in Management position

Motorsport / Automotive & Powersport Experience

Sponsorship & Brand Activation Expertise

Language: English main language for the job: Written & Spoken / French written & spoken / Every other language appreciated

Soft skills : profile used to evolve in Multicultural environment and international groups

Flexible, multi tasking with a strategic overview and able to compose with complexe situation and different influence poles

Very good relationship and negociation know how

Managerial skills