Spécialiste Marketing Digital (F/H/D)
Avantor
Date: il y a 3 jours
Ville: Rosny-sous-Bois, Île-de-France
Type de contrat: Temps plein
The Opportunity
Nous recherchons un expert du marketing digital, passionné par la performance et l’innovation, pour piloter nos campagnes de Marketing digital. Fort d’au moins 5 ans d’expérience et idéalement certifié Google Ads ou Analytics, vous serez au cœur de la stratégie média digitale : gestion des campagnes via les DSP, segmentation avancée, A/B testing, optimisation continue et analyse des KPIs (CTR, CPA, ROI…). Vous collaborerez étroitement avec des équipes créatives, data et techniques, tout en assurant la conformité aux réglementations en matière de données. Si vous êtes orienté résultats, que vous aimez transformer la donnée en action et faire progresser les performances digitales, ce poste est fait pour vous !
Poste basé au sein de notre siège social moderne et récent à Rosny-sous-Bois (93), au sein d'une équipe internationale de 4 personnes.
Ce que nous recherchons
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Privacy Policy
We will use the personal information that you have submitted to us in order to consider your application for the relevant role.
Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.
3rd Party Non-Solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
Nous recherchons un expert du marketing digital, passionné par la performance et l’innovation, pour piloter nos campagnes de Marketing digital. Fort d’au moins 5 ans d’expérience et idéalement certifié Google Ads ou Analytics, vous serez au cœur de la stratégie média digitale : gestion des campagnes via les DSP, segmentation avancée, A/B testing, optimisation continue et analyse des KPIs (CTR, CPA, ROI…). Vous collaborerez étroitement avec des équipes créatives, data et techniques, tout en assurant la conformité aux réglementations en matière de données. Si vous êtes orienté résultats, que vous aimez transformer la donnée en action et faire progresser les performances digitales, ce poste est fait pour vous !
Poste basé au sein de notre siège social moderne et récent à Rosny-sous-Bois (93), au sein d'une équipe internationale de 4 personnes.
Ce que nous recherchons
- Formation : diplôme de niveau Bac +3 minimum en marketing, communication ou domaine connexe.
- Expérience : minimum 5 ans d’expérience opérationnelle en marketing sur les moteurs de recherche (SEM) et/ou en marketing display.
- Certifications pertinentes telles que Google Ads, Google Analytics ou équivalent.
- Langues : français et anglais sont requis
- Personnalité : communication, orientation-solutions et créativité, rigueur et capacités de fédération.
- Développer et exécuter des stratégies efficaces de marketing digital, en veillant à leur alignement avec les objectifs marketing globaux et les indicateurs clés de performance (KPI).
- Utiliser des plateformes telles que Google Marketing Platform, les ad exchanges display et les DSP (demand-side platforms) pour gérer et optimiser les campagnes de publicité display
- Réaliser des segmentations d’audience et des analyses de comportements afin d’identifier les profils clés pour un ciblage de campagne efficace. Effectuer des analyses approfondies de la base de données clients afin d’identifier des segments à forte valeur ajoutée et les activer de manière stratégique.
- Mettre en place un processus de mesure rigoureux et quantitatif pour améliorer les campagnes et les programmes (analyse des réponses, ROI, création de tableaux de bord de campagne, etc.).
- Collaborer avec des équipes pluridisciplinaires (création, contenu, web analytics) pour garantir la cohérence des messages de campagne et une expérience utilisateur optimale.
- Mettre en œuvre des tests A/B pour optimiser les créations publicitaires, les pages d’atterrissage et les autres éléments de campagne en vue d’une amélioration continue.
- Se tenir informé des tendances du secteur, des technologies émergentes et des meilleures pratiques en marketing afin de favoriser l’innovation et conserver un avantage concurrentiel.
- Fournir des rapports et présentations réguliers aux parties prenantes, mettant en avant les performances des campagnes, les insights clés et des recommandations d’optimisation.
- Collaborer avec des agences et prestataires externes pour assurer la bonne gestion et exécution des campagnes.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Privacy Policy
We will use the personal information that you have submitted to us in order to consider your application for the relevant role.
Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.
3rd Party Non-Solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
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