Apprentissage - Assistant Commercial EMEA H/F

The role of the Commercial Assistant H/F is to help defining and executing the distribution strategy across specific EMEA markets under joint ventures or distribution partnerships. She/He is assisting the commercial team in their day-to-day missions, while being a key contact to internal and external partners to follow-up closely on existing distribution network, and new stores development plan.

She/He is a key element to help preparing all necessary supports for business reviews, monthly meetings, and budget presentations.

The scope is the JV and Partners EMEA markets.

Main activities:

Business reviews support:

• Data analysis through Excel
• Helping structuring the PowerPoint presentations for business reviews with partners, or internal presentations for monthly meetings
  
  

Retail network performances:

• Sell-out analysis of franchise stores / partners stores via internal applications (QlikSense) or via partners’ local reporting
• Follow-up on key performance indicators (traffic, conversion rate, UPT, ATV…)
• Product analysis to identify the strongest/weakest product categories
• Help define the replenishment opportunities alongside the partners
  
  

Market studies:

• Markets mapping of Lacoste’s retail, wholesale, outlets, e-com existing distribution
• Benchmark of the competition’s retail development and current presence across EMEA region
• Market analysis (demography, economics)
  
  

People cross management:

• Empower local teams to become strong brand ambassadors,
• Develop the ability of our Partners teams to drive growth.
• Build a strong partnership with Lacoste HQ support functions (Retail, IKA, Architecture & Design, Visual Merch, legal and supply)
• Feel free to bring new ideas
  
  

Background:

• Bac +3/4
  
  

Interpersonal skills:

• Ambassador of the Lacoste Values: Play by Daring, Play with tenacity, Play with Elegance and play as one team.
• Curious
• Result oriented
• Creative and inventive spirit, able to offer new ideas
• Embody Lacoste Values : Play as one team, elegance, tenacity, daring,
• Effective listening communications skills towards internal and external relationships
• Open-minded
• Good knowledge of pack-office (PowerPoint, Excel, Word…)
• French / English-speaking mandatory