Content & KOL & Influence Specialist
BYD EUROPE
Date: il y a 3 jours
Ville: Courbevoie, Île-de-France
Type de contrat: Temps plein
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Key Responsibilities
Plan overarching content themes, including launch rhythms, market topics, test drive days, and delivery stories
Develop social media content calendars, write copy, and ensure alignment with brand tone of voice
Collaborate with Product and Sales teams to prioritize content and highlight key models
Coordinate content production assets for daily posts and paid campaigns
Support digital media buying execution, monitor performance, and optimize creative materials
Drive creative ideation for content and campaigns
Build and tier KOL resource pool (regional, vertical, local lifestyle influencers)
Select KOLs and evaluate partnership opportunities
Coordinate content execution with KOLs and track publishing timelines and performance
Liaise with dealers to facilitate KOL test drives and co-creation events
Collect KOL content, assets, and lead information
Review KOL content to ensure brand alignment and messaging accuracy
Deliver KOL performance reports and content analysis
Requirements
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in content planning, social media, or influencer marketing
Strong copywriting and creative thinking skills
Familiarity with major social platforms (Instagram, TikTok, YouTube, etc.)
Experience working with KOLs/influencers and managing content partnerships
Data-driven mindset with ability to analyze campaign results
Proficiency in French and English;
Excellent communication and coordination skills
Passion for the automotive industry and digital trends
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Key Responsibilities
Plan overarching content themes, including launch rhythms, market topics, test drive days, and delivery stories
Develop social media content calendars, write copy, and ensure alignment with brand tone of voice
Collaborate with Product and Sales teams to prioritize content and highlight key models
Coordinate content production assets for daily posts and paid campaigns
Support digital media buying execution, monitor performance, and optimize creative materials
Drive creative ideation for content and campaigns
Build and tier KOL resource pool (regional, vertical, local lifestyle influencers)
Select KOLs and evaluate partnership opportunities
Coordinate content execution with KOLs and track publishing timelines and performance
Liaise with dealers to facilitate KOL test drives and co-creation events
Collect KOL content, assets, and lead information
Review KOL content to ensure brand alignment and messaging accuracy
Deliver KOL performance reports and content analysis
Requirements
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in content planning, social media, or influencer marketing
Strong copywriting and creative thinking skills
Familiarity with major social platforms (Instagram, TikTok, YouTube, etc.)
Experience working with KOLs/influencers and managing content partnerships
Data-driven mindset with ability to analyze campaign results
Proficiency in French and English;
Excellent communication and coordination skills
Passion for the automotive industry and digital trends
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