Retention Manager – iGaming

About The Client

Our client is developing a legal online casino platform for the U.S. market, focused on unique gameplay mechanics that comply with regulatory standards. The company operates fully remotely, uses cryptocurrency for transactions, and emphasizes gamification and user retention in its product strategy.

Role Overview

As a Retention Manager, you will lead the development of strategies aimed at improving user engagement and player lifetime value. You will focus on gamification, VIP retention, and funnel optimization, working closely with marketing and product teams to create seamless user experiences.

Key Responsibilities

• Develop and implement user retention strategies across all stages of the user lifecycle
• Design and improve engagement funnels and gamification mechanics
• Conduct market testing and analyze user behavior to enhance retention tactics
• Collaborate with marketing on acquisition-to-retention alignment
• Support VIP program strategy and manage player segmentation
• Use analytics to identify drop-off points and retention opportunities
  
  

Requirements

• 2+ years of experience in retention, lifecycle marketing and CRM in gambling or e-commerce
• Strong marketing mindset with a strategic and structured approach
• Familiarity with gamification and user engagement tactics
• Hands-on experience with CRM platforms (e.g. Smartico or similar)
• Fluent in Russian and English
• Ability to work independently in a remote, fast-paced environment
• Familiarity with cryptocurrency or digital payment systems
  
  

Key Soft Skills

• Strategic and structured mindset
• Data-driven and analytical thinking
• Adaptability and ownership
• Clear communication and team collaboration
• Proactive problem-solving
  
  

What We Offer

• Fully remote work with flexible hours
• Dynamic environment with full ownership of your work
• Opportunity to shape a new legal product for the U.S. gambling market
  
  

Hiring process

• Two interview stages