Director of Offer Development

Our Company

We are the European market leader in the tire fitting and vehicle maintenance industry. We were founded 30 years ago and are part of the Michelin Group. Our 10,000 employees and partners are committed to deliver a best in class experience to drivers and fleets who rely on us to keep their vehicles going, even in the trickiest situations.

We have the largest footprint in Europe with more than 2.700 service centres in 19 countries and we serve a wide range of customers: from retail customers to professional markets (heavy vehicles, agricultural, mechanical handling, earthmover, leasing, car rental, public sector etc.). We all believe in looking after our customers with full trust, expertise and safety in mind.

For the last 3 years, we have started a journey to disrupt the market by lifting the standards of customer care and offering innovative solutions to well-known customer problems. Our mission is to be the number one motion partner for drivers and fleets by offering a seamless experience, sustainable solutions and a European wide network of service centres.

Your mission

We are looking for a top notch Director of Offer Development within the Euromaster Group headquarters located in Clermont-Ferrand (France). This permanent position (CDI) is to be filled as soon as possible.

As part of the Group Marketing team, you will focus on a key lever of growth for the business broad remit of responsibility, covering two key responsibilities - the identification, definition and design of new Group offers in all business segments, as well as creating and maintaining excellent core marketing content for those offers.

You will contribute to the Euromaster transformation into a one-stop-shop mobility partner for drivers and fleets alike - across its full breadth of target market segments as well as the 19 countries we are present in. You will work in close collaboration with a wide range of functional roles at headquarter level, as well as with a talented community of more than 80 marketing professionals across Europe. You will have a chance to shape the next stage of Euromaster innovative offers that support an ambitious growth plant f or the Group. Finally, you will manage a central marketing budget of 200K EUR, and a set of external agencies, including our creative agency, and insights & analytics service providers.

Your Activities In More Detail Will Include

OFFER DEVELOPMENT

• Analyze market, segment, competitors and consumers trends to inform both local and Group marketing strategies and offer ideas at Euromaster
• Leveraging customer and market insights, define unique offerings that deliver distinctive value to customers and Euromaster
• Assess the value of the offering to the customer and define its competitive price positioning
• Define the business case, business model and the go to market strategy for new offerings, in collaboration with the Business Line managers and the Pricing director
• Define the marketing mix required to effectively take to market new offerings
• Collaborate with operational and sales colleagues across countries to deploy the offer efficiently and effectively
• Put in place KPIs, methods and tools to gather customer and market feedback about the new offerings and iterate the offer design
  
  

MARKETING CONTENT

• Refine the standard types of marketing content that should be available for all core Euromaster offers and design a high quality / low cost process to create and make it available to countries
• Select a new Group creative agency and put in place a concerted approach to creative development
• Manage the creation of new content for the new offers as well as the revision of existing content for the core Euromaster offer
  
  

With a Master degree in Marketing or an MBA, you have 10+ years of experience in Marketing, among which at least 3 years within an international Group and at least 7 years in a strategic marketing role or a management consulting role. You are capable of managing larger scale projects, you have a strong business acumen combined with in depth marketing strategy development. You can work internationally in a matrixed organisation, and are able to demonstrate a solid track record in developing and taking to market new innovative offers. You are highly adaptive, a self starter thriving on the opportunity to have an impact, with strong analytical thinking, strategic thinking and an ability to influence stakeholders across the organisation. You are fluent in English and with a very good level in French (or vice versa).

What We Offer

We are committed to the development of our employees and support all our colleagues in achieving a high level of expertise and in expressing their full entrepreneurial capabilities. We truly believe our people are the most important asset in delivering our mission.

When You Join Us, You Get

• A competitive compensation package including a bonus scheme
• A generous annual training budget and freedom to select the best training courses for your professional development
• Flexibility to work from home 2 days per week of your choice
• The chance to work in a very international environment and travel to countries across Europe
• Continuous development and coaching from a manager dedicated to your career development
• Other benefits include: luncheon vouchers, a company-sponsored savings plan, a Michelin Group shareholding plan.
  
  

Join us!